Meanwhile, the identical data display that the volume of end users that Entrepreneurs could access with ads on YouTube in Hong Kong remained unchanged involving Oct 2023 and January 2024.
You’ll discover our full Digital 2024: Hong Kong report during the embed below (click here If you're able to’t see that, or if you can’t change the slides).
As we observed in the Fb area previously mentioned though, variations from the audience arrive at figures released in Meta’s ad setting up tools do not necessarily correlate with General changes in its platforms’ Energetic consumer bases.
However, Meta has designed crucial improvements to the way in which its promoting methods report audience reach data above new months – which includes generating significant revisions to its base audience data for Facebook – And so the figures revealed below may not be specifically similar with figures printed within our previous stories.
As being a result, adjustments in advert arrive at might not always reveal any transform within the platform’s All round consumer base.
The volume of social media marketing consumers in Hong Kong Initially of 2024 was equivalent to 86.2 per cent of the whole inhabitants, nevertheless it’s crucial to tension that social networking consumers might not stand for unique people (see our in-depth notes on data to master why).
Data posted by Ookla show that internet people in Hong Kong might have predicted the subsequent Connection to the internet speeds In the beginning of 2024:
In the meantime, TikTok’s ad reach in Hong Kong was comparable to 1.0 p.c in the nearby Web user base at first of the yr, in spite of age.
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In order to check whether or not This can be our most up-to-date report for Hong Kong, or in the event you’re trying to find data on digital trends and behaviours in Hong Kong for here former years, you'll find DataReportal’s full selection of studies on Hong Kong by clicking right here.
On the other hand, it’s crucial that you strain that these marketing achieve figures will not be the same as the month to month active customers figures that Meta reports in its Trader earnings bulletins, plus they should not be interpreted therefore.